My undergraduate degree is in communications. I spent many semesters studying news reporting, public relations writing, public speaking and mass media journalism. The thread through all of these classes was to tell a story that interests your reader. I find I continue to do that with my photography.
Frequently people who enjoy my photos tell me they like hearing about the back story of the photo as much as looking at the photo. Some photos have more unique stories than others, but every photo has a story. So find something to tell about your photo. When you post the photo on facebook, Twitter, or any other social media outlet, give the viewer a little back story about how, why and when. Make them come back for more.
This shot of bighorn sheep, including 10 rams, running down a snowy mountain gave people a lot of smiles, at least based on the feedback I received. And it wasn't so much because of the photo; it was because of communicating about the moments that led up to this photo and what was happening during the moment I took the shot. (To see the original post on facebook, visit https://www.facebook.com/DawnWilsonPhotography/posts/694839133897410)
So reflect on the moment for your own enjoyment, and then share those smiles, heartaches, and learning opportunities with other folks.