Social Media and Your Photos

November 05, 2017 • Leave a Comment

Social media is a God send for photographers to market their business. But social media sites have dramatically changed the industry by providing an overabundance of photos to the market. Social media sites have also become a way to learn about some previously well-kept secret photo spots.

I recently gave a presentation to the Mile High Wildlife Photography Club about how to get started utilizing social media sites, particularly Twitter, Facebook and Instagram, as part of your marketing plan. Here is a summary of that presentation.

If you are interested in having me speak to your group about social media, wildlife photography, Colorado photography or travel photography, email me at [email protected].

Social Media and Your Photos

The top five players in social media are:

- Facebook (now 2 billion+)
- YouTube
- Instagram
- Twitter
- Reddit

(graphic of the top 15 social media sites: https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/)

The best social media sites for photographers:
- Facebook
- Instagram
- 500 px
- Flickr

Why photos work on social media:

- Tweets with photos get 35% more retweets on average

- 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%)

- When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the info three days later.

(Source: Hubspot.com, 1/3/17, https://blog.hubspot.com/marketing/visual-content-marketing-strategy)

A screen shot of a post on Facebook. Selecting Your Photos

- Use only your best photos

- Be professional

- Refine your older photos — the Internet is forever but content can be reposted

- Your best will change over time

- Keep your content fresh

- Your posts are a reflection of your work

- Keep your brand in mind

- Keep photo subjects timely

Selecting Your Photos

- Use only your best photos

- That means:

• Tack sharp

• Great backgrounds

• Good composition

• Interesting interaction

• Tells a good story

Optimizing Your Photos

- Each social media site has their own set of specs

- Facebook (see image to right)

- For additional social media sites, visit
https://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic

There is a wide variety of information about each social media site.

Click here for the complete presentation.

Keywords: facebook, instagram, learn, marketing, nature, photograph, photos, social media, travel, tutorial, twitter

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Social Media and Your Photos

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